Milford, MA — September 15, 2025 — MyFM Media 101.3 is proud to announce the launch of Toys From the Heart, a new community-wide initiative designed to support every holiday toy drive across the MyFM service area, better known as “The Heart of It All.” From Milford to Franklin, Bellingham to Uxbridge, and beyond, MyFM is uniting local efforts to ensure no child goes without joy this holiday season.
For decades, MyFM has been at the center of holiday giving traditions — from its own “Stuff a Bus” drive to partnerships with the Salvation Army, police departments, and dozens of local nonprofits. Toys From the Heart takes that legacy a step further by amplifying and promoting all toy drives in the region under one umbrella, providing on-air promotion, digital coverage, live interviews, and possible on-site broadcasts for each.
“This is what local radio is all about,” said Tom McAuliffe, President and Owner of MyFM Media. “We’ve always believed in the power of community, and this year we wanted to make sure every toy drive gets the spotlight it deserves. It’s not about just one campaign — it’s about lifting them all up, together.”
The program will feature a dedicated Toys From the Heart webpage on MyFMToday.com listing all participating toy drives, daily reminders on-air, social media highlights, weekly email updates, and appearances by the MyFM team at local collection events.
Chris Caraballo, Operations Manager at MyFM Media, added: “Every December we see how much our listeners want to give back. Toys From the Heart makes it easy — wherever you are in our region, you’ll know how and where you can help. It’s a chance to show the true spirit we have right here “In the Heart of It All.”
Toys From the Heart kicks off in mid-November, with toy drive listings and community partner announcements rolling out in the weeks leading up to the holiday season.
For more information or to have your toy drive included in the campaign, visit MyFMToday.com or contact MyFM Media directly at [email protected].
