MILFORD – MyFM Media 101.3 has announced the launch of the MyFM Local Sports & Recreation Network, a new multimedia initiative dedicated to local sports, recreation, outdoor activities, and active lifestyles throughout the communities it serves.
The Network is the first in a planned series of community-focused resource platforms designed to go beyond traditional media coverage by connecting residents with organizations, businesses, events, and opportunities centered around topics that matter most in everyday life.
Campers Inn RV has signed on as the Founding Presenting Sponsor, becoming the first company to support MyFM’s long-term vision of building trusted local community resources.
“This Network represents a major investment in local content, local storytelling, and local community engagement unlike anything currently available in our region,” said MyFM Media President Tom McAuliffe. “More importantly, it represents the beginning of a transformative new vision for how local media can better serve the communities that depend on it.”
The MyFM Local Sports & Recreation Network will feature year-round coverage across radio, MyFMToday.com, social media, podcasts, video, events, and other digital platforms. Content will include youth and high school sports, recreation programs, outdoor activities, fitness initiatives, athlete profiles, community events, parks and trails, and stories highlighting active lifestyles throughout the region.
McAuliffe said the goal is to create “the definitive local resource for sports, recreation, and active lifestyles right here in the Heart of It All.”
For Campers Inn RV, the partnership aligns closely with the company’s focus on family adventures and outdoor recreation.
“The values behind this Network align perfectly with who we are as a company,” said Toby Wheeler, General Manager of Campers Inn RV of Milford. “Exploration, adventure, and family experiences are at the core of everything we do. We’re proud to become the Founding Presenting Sponsor of a Network that celebrates active lifestyles, encourages exploration, and helps families discover everything this remarkable region has to offer.”
The Sports & Recreation Network is the first of several themed networks MyFM plans to launch in the coming years. Additional initiatives currently under development include Elder Care, Health & Wellness, Real Estate & Living, Home Improvement, Community Impact, and Education & Workforce Development.
Residents, sports leagues, recreation departments, coaches, athletes, nonprofit organizations, and community groups are encouraged to submit stories, events, and achievements for inclusion across MyFM’s platforms.
According to MyFM, the initiative reflects the company’s broader mission of evolving beyond traditional broadcasting to become a trusted community resource as it celebrates its 70th anniversary serving the Heart of It All.
